YRock is a community project which brings together students from all backgrounds and musical influences and was launched in 2005 to provide a pop-culture platform for talented teenagers in HK to express themselves through music composition, performance, dance and digital media. The YRock programme also aims to assist teens to develop life skills, self-esteem and confidence in a safe and stimulating environment.
Since 2005, YRock has organized over 50 live events at Venues such as Cyberport, Hardrock Café, The Edge, DDeck, Hemingways, several International Schools and Laguna Phuket.
YRock provides stepping stones to industry standard through the Annual YRock International Music Challenge held in conjunction with Picnic in the Park Music and Dance Festival in November. The YRock POP Awards are given for Performance, Original Music and Personality.
YRock performance opportunities and website helps to promote bands and give them a chance to be seen and heard.